Emmi Roth Launches New Look For Roth Cheese

Emmi Roth, a leading provider of specialty cheese, is introducing a new look for its Roth® brand of specialty cheeses from Wisconsin. The new labels are designed to help consumers navigate the specialty cheese case with ease and help them learn more ways to incorporate cheese into everyday cooking and entertaining.

Emmi Roth, a leading provider of specialty cheese, is introducing a new look for its Roth® brand of specialty cheeses from Wisconsin. The new labels are designed to help consumers navigate the specialty cheese case with ease and help them learn more ways to incorporate cheese into everyday cooking and entertaining. Each cheese’s label features unique usage suggestions, such as “Add to a sandwich” or “Melt over nachos;” pairing ideas, like “Pairs well with lager or fruit;” as well as tasting notes like “Mild and Buttery” or “Spicy and Creamy” to help consumers understand their cheese selections before they take them home. “Over the years, we’ve continued to hear how complex the purchasing experience is for the average cheese buyer,” said Tim Omer, President and Managing Director at Emmi Roth. “Our Wisconsin made Roth specialty cheeses are made for everyday occasions. It is our goal, and our responsibility, to help consumers better understands the cheeses they’re buying. This new packaging does that, and we’re really excited to see the new labels hit shelves.” The new labels will appear on all Roth cheeses – from retail cuts of Havarti to wheels of Grand Cru® and more. Retail buyers and consumers will begin to see the new look starting late summer. All Roth cheeses are still crafted in the same traditional ways, using fresh, rBST - free milk from local dairy farms within 60 miles of their creameries in the rolling hills of Southern Wisconsin.

Source: Emmi Roth