Weetabix Ahead Of The Game As Action On Sugar Reveals New Labeling Recommendation For Cereal Manufacturers

Following the claim from Action on Sugar that branded cereal manufacturers are deceiving the British public, the nation’s most popular breakfast cereal, Weetabix has reminded customers it has all-green traffic lights on its Weetabix Original, Weetabix Protein and Ready Brek packaging.

Following the claim from Action on Sugar that branded cereal manufacturers are deceiving the British public, the nation’s most popular breakfast cereal, Weetabix has reminded customers it has all-green traffic lights on its Weetabix Original, Weetabix Protein and Ready Brek packaging. Weetabix, who introduced the traffic light labeling system to its cereal packs in 2016, is one of the few cereal companies to share its nutritional credentials in this way. Kevin Verbruggen, Head of Brand, Weetabix says: “We want to make it easy for people to make a healthy choice. Weetabix has the easy-to-read traffic lights on all of its cereal packs to help shoppers to make a quick, informed decision. As the UK’s number one cereal brand, we have a responsibility to provide best-practice food labeling.” “Weetabix branded cereals already have less sugar than Public Health England’s guidelines for 2020. For example, Weetabix has always been a low sugar cereal.” Weetabix Food Company’s branded portfolio has a sales weighted average sugar level of 9.6% vs. PHE’s 12.3% guideline for 2020.

Source: Weetabix