ESL milk from Bayernland in new packaging
Bayernland has recently revamped the packaging of 1l ESL milk, its flagship product. The two versions of ESL 1l whole milk and skimmed milk, have been completely revised: A new look and a new design, the packaging of Bayernland milk has been redesigned with a color palette of blue and light blue shades , that are more identifiable on the shelf and the trendy colors at this time.
Innovation even in the milk sector, the most natural raw material in the world!
Bayernland has recently revamped the packaging of 1l ESL milk, its flagship product. The two versions of ESL 1l whole milk and skimmed milk, have been completely revised: A new look and a new design, the packaging of Bayernland milk has been redesigned with a color palette of blue and light blue shades , that are more identifiable on the shelf and the trendy colors at this time.
Both products bring out the Bayernland logo and the words "pasteurized at high temperature", as a further guarantee of quality and reliability for the consumer. To unite the new packaging for these two references of "longer lasting" milk, Bayernland is also adding the presence of a logo depicting a daisy, with the words "The fresh taste of the countryside". This logo is a further guarantee of the product, which proves the authenticity of the consumer and the health of the raw material.
The corporate design project implemented by Bayernland is the visible part of a broader plan of new commercial and marketing initiatives. The packaging represents the image of the product and is the means of the brand that arrives at the consumer's home reaffirming its presence and generating customer loyalty. And it is to achieve this goal that so much detailed attention was given to the design.
Source: Bayernland
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