The fragmentation of rules on packaging, labeling, and waste management is one of the key barriers to effective trade between EU member states, highlighted in the newly released EU Single Market Strategy.The communication from the European Commission (EC) to the European Parliament, European Council, European Economic and Social Committee, and the Committee of the Regions, identifies internal trade barriers that must be tackled to make “the European Single Market simple, seamless, and strong” in “an uncertain world.”