Fat bastard Springs Forward With New, Fresh and Lively Sauvignon Blanc

The French wine sensation that earned its bold name of Fat bastard for its full-bodied style Chardonnay is ringing in spring with the launch of a new light and refreshing 2003 Sauvignon Blanc. Click Wine Group today announced the national release of Fat bastard Sauvignon Blanc on the heels of the wildly successful Merlot, which made its splash in the market just last year. 

The French wine sensation that earned its bold name of Fat bastard for its full-bodied style Chardonnay is ringing in spring with the launch of a new light and refreshing 2003 Sauvignon Blanc. Click Wine Group today announced the national release of Fat bastard Sauvignon Blanc on the heels of the wildly successful Merlot, which made its splash in the market just last year. The delightful Fat bastard Sauvignon Blanc is sourced from low yielding vineyards of Languedoc-Roussillon, including the banks of the Rhone, Carcassonne, the foothills of the Massif Central and the coast in the South. Vineyards in these regions offer stony soil and favorable conditions for producing excellent crisp, fresh Sauvignon Blanc with intense fruit and grassiness flavors. "Retailers and restaurateurs continue to say that Fat bastard is a great draw for them," said Peter Click, co-owner of Fat bastard and founder and CEO of Click Wine Group. "The consistent demand from customers coupled with the availability of great grapes from Southern France drove the timing of the release of the Sauvignon Blanc. We expect it to be a popular addition to restaurants, especially those embracing the trend of fresh ingredients and lighter fare." Since its launch in the United States in 1998, Fat bastard continues to enjoy steady double-digit annual growth as a result of extraordinarily high-quality wine, a fun and memorable name, and consumer friendly packaging. Today it is one of the top selling wine brands in the United States, being named a Hot Brand by Impact Magazine, an industry authority. The new Sauvignon Blanc carries in the Fat bastard tradition where quality and taste are paramount. Fat bastard is available nationwide through restaurateurs and retailers nationwide in Chardonnay, Shiraz, Merlot and now Sauvignon Blanc for the average retail price of $11.00 USD.