Feel Good Soft Drinks Gets Brand Overhaul

Feel Good, the 100% natural soft drinks brand, has overhauled its products and brand identity to capitalize on consumer demand for more natural soft drinks. The refresh includes new flavours and packaging, alongside extensive marketing support.

Feel Good, the 100% natural soft drinks brand, has overhauled its products and brand identity to capitalize on consumer demand for more natural soft drinks. The refresh includes new flavours and packaging, alongside extensive marketing support. The range includes 275ml glass bottles, which will come in singles and four-pack formats, 750ml glass bottles, 400ml PET, and a Feel Good Kids offering in 275ml tetra wedges, specifically designed for children.

Becky Unwin, Feel Good Drinks senior brand manager, said: “We have found that there is a real appetite within the adult soft drinks segment for products that offer great taste as well as natural ingredients without any added sugar. However, very few brands respond to this demand. Feel Good is ideally positioned to fill this gap: the range offers 100% natural refreshment in a variety of delicious flavours that offer something for every palate and occasion. We’re investing heavily in trade and consumer marketing around the re-launch to introduce the new brand identity and support the trade in making the most of the opportunity Feel Good presents.”

Source: Feel Good Drinks