07 Aug 2024 --- The US Federal Competition and Consumer Protection Commission (FCCPC) has issued a final order against Coca-Cola Nigeria (Coca-Cola) and Nigerian Bottling Company (NBC) for misleading trade descriptions and unfair marketing tactics related to the Coke beverage brand and other products. This decision is based on an investigation that began in 2019 when Coca-Cola and NBC initiated a transition in the Coke brand from a formulation containing regular sugar to one with non-nutritive sweeteners.
