Galderma Unveils The New Cetaphil® Brand Graphics & Packaging

Galderma Laboratories, L.P., makers of Cetaphil®, a brand recommended by more dermatologists than any other brand of cleansers and moisturizers is pleased to announce a full graphics and packaging upgrade of the Cetaphil® product line. These upgrades aim to provide a more simplified shopping experience at shelf, improved portfolio differentiation, as well as, clarity of product benefits.

Galderma Laboratories, L.P., makers of Cetaphil®, a brand recommended by more dermatologists than any other brand of cleansers and moisturizers is pleased to announce a full graphics and packaging upgrade of the Cetaphil® product line. These upgrades aim to provide a more simplified shopping experience at shelf, improved portfolio differentiation, as well as, clarity of product benefits. "The packaging upgrade of the Cetaphil® portfolio signifies a new phase of growth for the brand as we continue to launch new and innovative skin care solutions for women, men, babies and families across the country," says Miles Harrison, President and General Manager of Galderma for North America.

 "For more than 65 years, Cetaphil® has helped consumers improve the way they care for their skin, and in turn we want to improve their shopping experience." In addition to a modernized look, these graphic and packaging updates will help to improve product selection by differentiating between Cetaphil® cleansers and moisturizers, with blue and green caps respectively, as well as, clear skin type communication. These changes were validated through consumer and shopper testing. The upgrade of the Cetaphil® collection of cleansers and moisturizers is rolling out beginning February 2016 at major retailers nationwide, as well as online.

Source: Galderma Laboratories, L.P.