GlaxoSmithKline repositions Revive from Lucozade to drive sales
GlaxoSmithKline, the makers of Revive from Lucozade, is repositioning the £9.4m brand into the enhanced & flavoured waters sector with updated on-pack claims.
GlaxoSmithKline, the makers of Revive from Lucozade, is repositioning the £9.4m brand into the enhanced & flavoured waters sector with updated on-pack claims.
The move forms part of its £4.3m marketing campaign and is hoped will make the range more relevant and appealing to shoppers and drive increased sales.
Available in three flavours – Lemongrass & Ginger, Orange & Acai and Cranberry & Acai – Revive is a lightly sparkling vitamin drink containing energy releasing B vitamins.
"We recommend retailers stock up now and site Revive from Lucozade within the enhanced & flavoured waters sector rather than in the sports and energy drinks, which will help drive increased sales," said Andy Mahoney, senior brand manager. "The repositioning and heavyweight marketing campaign, which includes, radio, outdoor, PR, digital and extensive sampling, will create huge excitement and demand from shoppers."
Source: GlaxoSmithKline
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