Sapori di Natura combines the safety of a hi-tech sterile treatment with the authenticity of a completely natural taste
The Italian leading brand in the baby food market, Plasmon, has just launched its new line "Sapori di Natura": not just a new brand, but a really new product category.
The Italian leading brand in the baby food market, Plasmon, has just launched its new line "Sapori di Natura": not just a new brand, but a really new product category.
Far from using the traditional homogenization, Plasmon developed the new "taste-saving formula", an innovative technology assuring a totally sterile environment without altering the natural taste of food.
The brand achieved a new strategical positioning in communication focused on a perfect balance between the pure, genuine, natural taste of each ingredient and the extreme safety and integrity of the new productive treatment, thanks to an innovative airtight plastic bowl.
Testifying the naturality of the new line and educating babies to the authentic taste, colour and flavour of food: these are the two ambitious goals achived by the packaging realized by BREAK, the branding agency headquartered in Milan that supported Plasmon.
The distinctive brand identity is centered on the naming "Sapori di Natura" (literally "Tastes of Nature"), which clearly explains the brand promise. An orange chromatic mood ensures a high distinctiveness, but the protagonist is the visual, elegantly portraying the ingredients and giving them an indispensable touch of reality and authenticity.
Source: Plasmon
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