Grant’s Family Reserve Enters the Nightlife under the Spotlight by Revealing its Limited Edition
09 May 2012
A resolutely innovative bottle, featuring a history-inspired design lit up by 3 vibrant colours; a definite first for Grant's. A sophisticated marriage that combines the tradition and innovation that has defined the brand for more than 50 years
A resolutely innovative bottle, featuring a history-inspired design lit up by 3 vibrant colours; a definite first for Grant's. A sophisticated marriage that combines the tradition and innovation that has defined the brand for more than 50 years.
For this exceptional occasion Grant's entrusted Sleever International with the decoration of both the case and the bottle, to provide a theatrical showcase for the 3 colours (red, yellow and orange) on a black background. The case is dressed up with a black sleeve, which allows the light to pass through. The Sleevercap® solution, featuring a micro-perforation, allows for the removal of the cap and for serving customers without removing the bottles from its case.
Beyond this functionality, Sleever brought its technical expertise to guaranty the perfect positioning and orientation of the sleeve despite having nothing to grab onto at the base of the case. The sleeve on the bottle is reminiscent of the nightclub atmosphere with luminous triangles representing light and connection, matching the decoration of the case with its black background and its triangle outlines (red, yellow and orange).
The choice of Sleever's GPET TH 050 ZI was made to meet the shape constraints of the bottle, resulting in a sleeve that is both fold-free and perfectly positioned.
Source: Sleever International
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