Philadelphia lids get lenticular look from Holmes & Marchant
Packaging design specialists Holmes & Marchant has linked up with Kraft Foods to create the look for three limited edition lenticular lids of Philadelphia.
Packaging design specialists Holmes & Marchant has linked up with Kraft Foods to create the look for three limited edition lenticular lids of Philadelphia.
Holmes & Marchant was responsible for the concept and execution of the packaging. The lids will run on 300g packs of the Light, Original and Herb variants of the soft cheese brand.
When tilted, the packs use lenticular technology to reveal images of three dishes that can be made with Philadelphia. According to Kraft, the reverse of the lenticular provides full details of the recipe.
Philadelphia Original will feature a meatballs recipe, Philadelphia Light will show how to make macaroni cheese with ham and sweetcorn and Philadelphia Garlic and Herb will show a chilli pasta bake.
Bruce Newman, cheese and dairy marketing manager at Kraft Foods UK, said: “This is the latest part of our strategy to highlight the versatility of Philadelphia in new and exciting ways and to remain at the forefront of category innovation.”
Source: Holmes & Marchant
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