Heinz revamps its price-marked range
To kick start 2011, market leader Heinz is supporting the grocery category by investing in its price marked pack formats, across its core range of Heinz Beanz and Heinz Pasta. Popular with retailers and shoppers alike, price marked packs have been a long standing part of the Heinz portfolio and since 2008 they have helped increase volume sales by 45%.
To kick start 2011, market leader Heinz is supporting the grocery category by investing in its price marked pack formats, across its core range of Heinz Beanz and Heinz Pasta. Popular with retailers and shoppers alike, price marked packs have been a long standing part of the Heinz portfolio and since 2008 they have helped increase volume sales by 45%.
- Heinz Beanz 200g (49p)
- Heinz Spaghetti 415g (59p)
- Heinz Spaghetti Hoops 415g (59p)
- Heinz Beanz with Pork Sausages 415g (£1.25)
- Heinz Ravioli 415g (£1.25)
- Heinz Spaghetti Bolognese 415g (£1.25)
- Heinz Macaroni Cheese 415g (£1.25)
- Heinz Beanz Promotional 4 Pack (£2.00)
In addition, a ‘2 for £2’ banner will appear on the top of all single cans of Heinz Pasta, Heinz Pasta meals and Heinz Beans & Sausages. To support the new price marked packs, Heinz will be sending out gifts of Heinz Beanz 200g to independent retailers as well as raising awareness of the activity in depots via POS and giveaways.
Shoppers like price marked packs as they show value for money and provide trust in the brand with 38%of shoppers opting for a price marked pack over a similar product without one. They also offer a consistent margin for retailers, drive impulse purchases and save valuable time when pricing stock.
Amanda Long, Heinz Customer Marketing Manager explains: “We’re starting the year off with a brand new focus on our price marked packs format. The Heinz brand is instantly recognisable to the consumer and the price marked packs are really popular, with many actively searching for them when they are in-store. Not only do they offer value but the packs also have strong visibility on shelf which presents an excellent opportunity to drive sales.”
Heinz’s commitment to the grocery category remains strong. The focus on price marked packs is driving both consumer value and profitable sales for retailers and wholesalers, and is further evidence of some of the ways Heinz is harnessing consumer trends, driving innovation and making the category more relevant and more exciting for consumers. In doing so, Heinz is continuing to grow sales for its retail partners.
Source: Heinz
