California-based energy drinks producer HiBall Energy, in collaboration with beverage can company Ball Corp, has unveiled its line of reformulated sparkling energy waters and organic energy drinks in cold-activated, lightweight 16oz aluminum cans.
California-based energy drinks producer HiBall Energy, in collaboration with beverage can company Ball Corp, has unveiled its line of reformulated sparkling energy waters and organic energy drinks in cold-activated, lightweight 16oz aluminum cans.
The new can package features 'cold activation' graphics using thermochromic ink by Chromatic Technologies (CTI).
When cans reach a temperature of 45 degrees F/8 C, the bubbles on the can graphics turn from white to blue, which represents the beverage inside is at the optimal temperature for drinking.
HiBall founder and president Todd Berardi said the choice to move from ten ounce glass bottles to 16oz aluminum cans is the result of consumer demand for a larger size with a more portable packaging option.
"HiBall's customers ultimately win by getting 60% more volume, 30% lower cost per ounce and 100% more energy fueled by premium organic and fair trade ingredients - all packaged in lighter, more portable and 100% recyclable aluminum cans," Berardi said.
Hiball Energy products contain a proprietary organic energy blend (organic guarana (50mg), organic ginseng (50mg) and organic caffeine (160mg) per can).
Source: HiBall Energy