High Quality Wooden Caps For Promens Luxury Collection
“In the beauty sector, wood is trendy among luxury brands. The intensive usage of ‘high-tech’ metallic surfaces creates a need for something different; the natural wood translates the idea of “pure” and “natural” luxury based on premium raw material.
“In the beauty sector, wood is trendy among luxury brands. The intensive usage of ‘high-tech’ metallic surfaces creates a need for something different; the natural wood translates the idea of “pure” and “natural” luxury based on premium raw material. Wood is a premium material with the perfect appearance for the creation and preservation of tradition”, said Isabelle Orhan, Marketing and innovation Director by Promens personal & Healthcare packaging. Adding a wooden cap to the packaging gives prestige to beauty and cosmetics brands. Wood brings benefits such as a high perceived value, a new sensorial experience and emotion. In conjunction with a plastic cosmetic packaging, it gives a sense of luxury, timelessness and elegance. All wooden caps proposed by Promens are made from wood sourced from PEFC certified suppliers, it means coming from sustainable forests. The wooden caps are made of 100% solid wood. They are available in several species but the main wood used for cosmetics is ash. Manufactured with automatic woodturning or routed with computer numerical controlled (CNC) machines, wooden caps can be worked into an infinite variety of forms, sizes and thickness. It is the perfection of the finish of the wooden caps that will enhance the brand identity and positioning. After the polishing stage, the wooden caps can be varnished or lacquered. Engraving, laser marking, hot stamping, silk screening and pad printing is the last steps to add more value. Wooden components in cosmetic packaging need a plastic insert to give them functionality. The assembling of wood part and plastic inner is the last stage to have the final cap. Promens proposes the existing 50ml Diamond cosmetic jar so as the 50ml Slidissime airless cosmetic jar adorned with ash caps available in several colours: white, dark grey, brown or natural wood, etc. Bottles can also be fitted with wooden caps. Each wooden cap fits perfect to each container and is aligned with it. This design with straight pure lines give to the pack a premium aesthetic appeal and makes Promens prestige collection ideal to launch an eco-luxury skin care range.
Source: Promens
