ImMediaTag launches new Microsoft technology-based Tag for wineries and consumers
ImMediaTag, a company that specializes in Microsoft Tag integrations, has introduced new technology called WineInfoTag, which is aimed to both wineries and consumers.
ImMediaTag, a company that specializes in Microsoft Tag integrations, has introduced new technology called WineInfoTag, which is aimed to both wineries and consumers.
Tag is a new type of Microsoft 2D bar code optimized for displaying information on mobile phones. In order to read a Tag, users first download Microsoft Tag Reader.
The WineInfoTag service includes black-and-white and color Tags, a hosted microsite, and marketing assistance.
Wineries can utilize the WineInfoTag service in order to make their label look prominent on retail shelves and restaurant wine lists.
Consumers can quickly access wine information by snapping a label-specific WineInfoTag using their smartphones, which allows them to make better educated wine purchase decisions.
They are then able to snap the Tag, which connects to a microsite to instantly display the type of wine information consumers want to know.
Wineries can revise their microsite information as per season, wine release, and new reviews, consumers actually have access to live information regarding wines they would like to purchase.
The company said that WineInfoTags can be used on wine menus, bottle hangers, and point-of-purchase displays. Additionally, they can be added to brochures, emails, and other print media including magazine and newspaper ads.
ImMediaTag provides business-specific Tags in many industries, including WineInfoTag for wineries. The company noted that information is always displayed regardless of type of smartphone, including iPhone, Android, Windows Phone, or BlackBerry.
Source: ImMediaTag
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