Javalution Coffee Company prepares to make JavaFit(R) a self-heating ready-to-drink beverage
Signs an exclusive agreement with OnTech(TM) for functional coffee in self-heating container.
09/09/05 Javalution Coffee Company(TM) signs exclusive agreement with OnTech Delaware, Inc. for the rights to sell and distribute its functional coffee beverage via OnTech's patented self-heating container. JavaFit®, "the first functional gourmet coffee that helps you stay fit"(TM), offers a variety of efficacious and clinically tested nutrients blended into a great tasting gourmet coffee. Javalution Coffee Company's goal to provide convenience in a cup of coffee will soon become available in a self-heating container.
Consumers will now be able to drink a hot cup of coffee and, in the case of JavaFit Burn Extreme and JavaFit Energy Extreme, receive the benefits of getting their diet and energy supplements on-the-go. Tony Sanzari, CEO of Javalution Coffee Company, states that "JavaFit's new on-the-go beverages will fit perfectly with consumers' on-the-go lifestyles." Rick Bauman, Senior VP of Sales for OnTech, adds, "The OnTech and Javalution partnership consists of two breakthrough technologies joining together to form an outstanding new product concept that will result in ultimate consumer convenience."
OnTech's self-heating container is safe, reliable and all materials are FDA approved. The beverage stays hot for a minimum of 20 minutes and will keep the beverage warm for up to one hour. JavaFit's ready-to-drink beverage will be available at retail this winter and will further extend into next year.
Javalution Coffee Company targets users of the fastest growing category of food in the United States: "functional foods" with added value. JavaFit products are a select brand of gourmet coffee, and diet and nutritional supplements. Javalution Coffee Company is the first to market gourmet coffees that promote better fitness and enhanced energy. Currently available in the United States, Canada and Mexico, JavaFit® Burn and JavaFit® Burn Extreme are specifically designed to assist in improving physique. JavaFit® Energy is formulated to provide an extra power boost for workout enthusiasts or fatigued individuals. The company is currently finalizing additional products to add to its line, including: JavaFit® Lean with calcium, JavaFit® Mind for mental clarity, JavaFit® Complete with vitamins and minerals, and JavaFit® Pleasure Enhancer for a sexual boost.
