Jaws debuts reusable pod-based cleaning system for refillable spray cleaners

23 Mar 2021 --- Cleaning products company Jaws is releasing a concentrated cleaning solution in a patented, child-resistant cartridge-based system that is also refillable. 

The product works in three steps. First, consumers must fill the bottle with water to the fill line. Then, they insert the cartridge at the neck of the bottle and following this, they insert the spray mechanism to release the cleaning solution into the water.

Jaws CEO Bruce Yacko says the company offers this product to both consumers and small businesses alike. It aims to “change the way the world cleans by offering highly concentrated cleaning products that are convenient and easy to use for both commercial clients and consumers.”

“We created Jaws, which stands for Just Add Water System, a patented, cleaning system designed to reduce the environmental impact of packaging used in conventional spray-cleaning products by conserving the resources required to produce and ship them.”

Eliminating plastic waste
The Jaws products have a transparent bottle, which allows consumers to “watch the magic unfold,” the company says, as the cleaner is diluted and ready to work within seconds. 

With seven varieties to choose from, there is a formula intended for any hard surface in the home or office. 

By having consumers reuse plastic spray bottles, Jaws seeks to help eliminate the plastic waste problem associated with single-use cleaning products. By having consumers reuse heavy-duty plastic spray bottles, Jaws is looking to help eliminate the plastic waste problem associated with single-use cleaning products. 

Jaws cleaners are available in a variety of formulas that are US Environmental Protection Agency (EPA) Safer Choice certified. Additionally, Jaws offers a disinfectant cleaner that is approved by the EPA to kill SARS-CoV-2, the virus that causes COVID-19.

Available for sale online and at select retailers, each individual Jaws Starter Kit comes with an empty bottle, sprayer and two cartridges and retails for US$6.99 to US$7.99. 

Additionally, consumers may purchase a Home Cleaning Kit, which includes starter kits for hardwood, kitchen, shower and glass cleaners. For those looking to try all varieties of Jaws cleaning products, the company also offers its ultimate cleaning kit, featuring starting kits for all seven cleaners and ten cleaning clothes.

Refillable systems proliferate

Sustainability in packaging is turning into a cross-industry trend and many players are looking to improve product’s eco-appeal by creating reusable or refillable formats.

This is reflected by trend five, “Reusable Revolution,” of Innova Market Insights’ top packaging trends for 2021.

Reusable packaging is increasingly recognized as crucial to waste reduction, with wide-ranging support from NGOs, regulatory bodies and consumers. 

According to Innova Market Insights, the majority of global consumers (52 percent) believe reusable packaging is the most sustainable model, followed by recyclable (50 percent) and recycled (39 percent), biodegradable (31 percent) and compostable (24 percent) (2021).

In this realm, TerraCycle’s Loop is expanding its partnership with US beauty retailer Ulta Beauty by launching a circular cosmetic packaging platform to reduce waste. Sustainability in packaging is turning into a cross-industry trend and many players are looking to improve product’s eco-appeal by creating reusable or refillable formats.

L’Oréal brand Biotherm is also reducing packaging waste by piloting its first refillable skin care bottle for the Life Plankton Elixir Blue Fountain serum. 

In addition, in light of COVID-19, US-based company Sanikind launched what is touted as the first reusable and refillable, plastic-free hand sanitizer spray bottle.

In the same space, Henkel’s salon hair care brand Authentic Beauty Concept set up product refill stations in selected hair salons throughout Europe. The move is dubbed a “first” for the segment and marks an important step toward increasing the brand’s environmental sustainability.

Meanwhile, P&G Beauty unveiled its first-ever reusable and refillable aluminum bottle system at scale for hair care applications. Its Head & Shoulders, Pantene, Herbal Essences and Aussie brands in Europe will feature the new packaging, enabling “200 million households across Europe to reduce, reuse and recycle their packaging.” 

Marking a significant stride in zero waste beauty packaging, Armani Beauty unveiled a refillable perfume bottle for the latest addition to its olfactory family. The high-end brand’s latest fragrance launch, dubbed My Way, is the first in seven years and will be commercially available starting mid-August. The design of the fragrance bottle is in line with the Italian luxury brand’s five-year commitment to reducing its carbon footprint by 25 percent, along with achieving carbon neutrality for all its products.

Lastly, Unilever is launching its largest-ever supermarket refill trial in Europe. Beginning in a single Asda supermarket in the UK, customers are encouraged to refill packaging for seven leading Unilever products. The company expects up to 30,000 plastic water bottles to be saved in the store in its first year.

By Kristiana Lalou

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