John Frieda Takes A Bold Step Forward In Design And Communication

The new look reflects the brand’s long-standing premium position within the consumer haircare market, as well as re-establishing and reaffirming its successful sub-brands - Frizz-Ease, Luxurious Volume, Full Repair, Brilliant Brunette, Sheer Blonde and Radiant Red -harmoniously linked together under the iconic John Frieda master brand.

The new look reflects the brand’s long-standing premium position within the consumer haircare market, as well as re-establishing and reaffirming its successful sub-brands - Frizz-Ease, Luxurious Volume, Full Repair, Brilliant Brunette, Sheer Blonde and Radiant Red -harmoniously linked together under the iconic John Frieda master brand. The restage falls during another year of revolutionary product innovation which has firmly positioned John Frieda at the forefront of the industry. Debbie Rix, UK General Manager for John Frieda says, “When we were considering the new look for John Frieda, we wanted to reflect the premium feel of our products and remain true to the John Frieda legacy which has been integral to the brand - in particular through the ‘me & john’ campaign that launched last year. The bold new packaging achieves this and clearly unifies our sub-brands within the John Frieda family, allowing our customers to easily identify the collections and find their perfect match.” Giles Gordon, Senior Director of Global Marketing comments, “The new packaging will inspire both the beauty enthusiasts long familiar with John Frieda, and those who are still searching for their perfect haircare partner. John Frieda has always been a brand which creates revolutionary products, and the revamped branding will only make it easier for women to achieve their personal hair transformations. Our new vision builds on the brand’s creative heritage, as well as the simple and effective belief that together we can do anything.”

Source: John Frieda