Jus-Rol Re-Launches ‘Bake It Fresh’ Pack Design

Jus-Rol is re-launching its “bake it fresh” range, as the brand is looking to “cement further its position as the ready-to-bake category leader.”

Jus-Rol is re-launching its “bake it fresh” range, as the brand is looking to “cement further its position as the ready-to-bake category leader.” The range, which consists of breakfast items such as croissants and cinnamon swirls, is being updated with a new “contemporary and upmarket” packaging and handwritten “premier-style” font, in order to “ensure shoppers understand the product proposition at first glance.”

Joanna Goodman, marketing manager for Jus-Rol, said: “It was important to them that we sought consumer feedback for the redesign as we wanted them to feel involved and love the new look. We are proud of the professional appearance of the new packaging and we anticipate our consumers will strongly identify with the re-brand. We believe this new packaging will help evolve them from good to best in the ready-to-bake category.”

Source: Jus-Ro