Kabbalah Energy Drink Launches in new Rexam 12oz. SLEEK Cans

Kabbalah Energy Drink is a citrus-flavored carbonated beverage which contains taurine, B vitamins and caffeine, and is infused with “Kabbalah water,” to provide consumers “great taste and incredible energy.” Produced by Power Brands and 7 Up, and distributed by Kabbalah Enterprises, Kabbalah Energy Drink has become one of the first beverages to hit the market packaged in one of the new, distinctive SLEEK™ Cans from Rexam. “This packaging concept is exactly what we wanted in differentiating our brand in the crowded beverage marketplace,” said Darin Ezra, owner and director, Power Brands, the consulting company that developed Kabbalah Energy Drink. “We chose Rexam based on the ability to deliver this unique12oz. SLEEK™ Can. What we have found is that beyond an exciting new package, Rexam has also provided an outstanding customer service experience.” The SLEEK™ package from Rexam offers all the inherent benefits of the aluminum can – guaranteed freshness, superior carbonation retention and shelf-life, quick chilling, distribution and filling economics and the best in recycling. In addition, the new SLEEK™ cans give beverage suppliers the opportunity to establish category definition, enhanced shelf-appeal and consumer loyalty. “We worked closely with Ezra and his team at Power Brands to understand what they wanted to do with their brand and bottom line,” said Harry Barto, president and CEO, Rexam Beverage Can North America. “We anticipated consumer response and delivered an exciting new package that not only meets but exceeds customer needs. The result is a great beverage, positioned in an innovative aluminum container, that will really pop on retail shelves.” Power Brands also worked with Rexam’s Graphic Art and Printing Plate Operation in Elk Grove, IL, to set the color and graphic tolerances for perfect reproduction of the Kabbalah Energy Drink brand on aluminum cans. Rexam has the only company-owned, integrated graphic art and printing plate operation, complete with a manufacturing pilot line, to set these standards, confidentially with customers, before mass production. The drink’s connection with the celebrity-popular philosophy has brought great interest and media-attention worldwide to its initial entrance into the beverage business just a few months ago. Celebrities like Madonna, Ashton Kutcher and Demi Moore – all practicing Kabbalists – are proud to say they drink Kabbalah Energy Drink. Kabbalah Energy Drink,with the tag line “Source of Power,” is available in regular and sugar-free. It retails for an average price of $1.99, and is currently available in more than 20 markets in the United States, as well as Canada, Mexico, South America, the United Kingdom, the Soviet Union and South Africa. The cans for this drink will be produced at Rexam’s Winston-Salem, NC, plant. The 12oz SLEEK™ Can is part of the brand-new Rexam SLEEK™ Can family, which also includes 9oz. and 10.5oz. sizes. About Kabbalah Energy Drink Kabbalah Energy Drink is distributed by Kabbalah Enterprises, which is headquartered in Los Angeles, CA.