Kettle Chips Revamps Pack Design

Hand cooked crisps brand Kettle has refreshed its pack design across its entire range. The brand has kept the same distinguishing colors while moving the Kettle logo to a more prominent position. Images of the ingredients have been added to the typeface (a piece of bacon on the ‘B’ and an ‘I’ in the shape of a vinegar bottle).

Hand cooked crisps brand Kettle has refreshed its pack design across its entire range. The brand has kept the same distinguishing colors while moving the Kettle logo to a more prominent position. Images of the ingredients have been added to the typeface (a piece of bacon on the ‘B’ and an ‘I’ in the shape of a vinegar bottle). The brand claims the new design provides “added vibrancy and impact”, with a “fun and lighter feel”. Andy Verney, Kettle Foods head of impulse, said: “The new packaging represents a fabulous opportunity for convenience retailers to capitalize on the continuing consumer trend towards more premium snacking options, particularly in sharing formats.”

Source: Kettle Foods