As American as apple pie–and, in fact, often used as an accompaniment to apple pie–Cool Whipw whipped topping, introduced in the late '60s, is now offered in a hipper, more dessert-decorating-friendly package, in addition to the traditional plastic tub. New Cool Whipw Squeeze comes packaged in a laminated polyester/polyethylene pinch-waist film pouch topped with a proprietary dispensing fitment designed by Kraft.