Lambrini launch limited edition bottle
Halewood International, the UK’s leading independent drinks company, has announced the launch of a limited edition celebratory bottle for its iconic Lambrini brand that will hit the shelves in May.
Halewood International, the UK’s leading independent drinks company, has announced the launch of a limited edition celebratory bottle for its iconic Lambrini brand that will hit the shelves in May.
In line with the 2012 Diamond Jubilee celebrations, the silver sleeve features an explosion of the traditional red, white and blue colours of the Union Jack along with diamond and crown motifs that reflect the feel of the planned festivities.
Replacing the Lambrini Original labels on the 75cl bottles, the limited edition sleeve aims to pay tribute to the Queen’s Diamond Jubilee and create on shelf stand out for the brand.
Lorna Tweed, Brand Manager for Lambrini, said: “As an iconic British brand, the launch of the limited edition sleeve was an exciting and perfect choice for the brand. Last year we were overwhelmed by the response from our fans on Facebook when we trialled a ‘royal theme’ during the Royal Wedding.
“This year we expect the Lambrini audience to once again celebrate all things regal and the limited edition bottle provides a fun way to show support for the occasion and add themed products to parties.”
A total of 500,000 limited edition bottles will be produced by Halewood International for the occasion and will be available from May.
Source: Halewood International
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