Lambrini Unveils Valentines Bottle

03 Feb 2014 --- Halewood International, the UK’s leading independent drinks manufacturer, has unveiled a limited edition Valentines bottle, which will be available exclusively in Tesco and Morrisons during February.

The limited edition design is being produced for 75cl bottles of Lambrini Original, and will help to drive rate-of-sale whilst the heart-shaped design will provide on-shelf standout for the brand during one of Lambrini’s key calendar dates of the year.

Lorna Tweed, Brand Manager for Lambrini at Halewood International, comments: “Our previous limited edition bottles, including last year’s floral, summer design, have generated a rate-of-sale increase of up to 78% in participating stores. This announcement will help to strengthen Lambrini’s ties with one of the brand’s key retailers and the design will appeal to Lambrini drinkers’ romanticism ahead of Valentines Day.

“Both Tesco and Morrisons will be promoting a range of Valentines products in-store, and the limited edition bottle will provide additional incentive to purchase for the consumer.”

Lambrini Original’s Valentines design will only be available in the 6x75cl SKU in Tesco and Morrisons stores.  The limited edition bottle will also be supported by a number of consumer and social media initiatives.