Lanjarón Dresses Up its New Bottle
The bottle has as the main characteristic its inverted base simulating the Mulhacén, the highest mountain in Sierra Nevada, which with its 3,479m is the highest mountain in the Iberian peninsula, and will remind the consumers the origin of Lanjarón water in Sierra Nevada.
30/01/08 Packaging has been lately the key element in the water market, especially after the success achieved by the Solares blue bottle. In order to continue with this trend, Aguas Font Vella y Lanjarón S.A., water bottle filling company belonging to Danone Group, present a new bottle with an exclusive design for its brand Lanjarón.
The bottle has as the main characteristic its inverted base simulating the Mulhacén, the highest mountain in Sierra Nevada, which with its 3,479m is the highest mountain in the Iberian peninsula, and will remind the consumers the origin of Lanjarón water in Sierra Nevada.
It has an only format of 40cl. especially designed for being sold in luxury places, breaking with the traditional sizes (330ml, 500ml, 1L) already in the market.
In its design, the change of cap colour is another innovation, which is no longer red and white as in the other Lanjarón formats, sold in large distribution centres and Horeca channel. However, the cap, as well as all the other formats from the brand, is has thermal sealing. The label also has a special design, with colours in combination with the cap. The bottle also has the brand name printed in transparent gravure.
