Mega-Airless Technology For Formula Protection
The company’s dispensing technology has won over customers such as L’Oreal, for its Age Perfect BB Cream, Dr. Theiss’ Olivenol BB Cream, and Greece’s Sarantis BB. One of the latest launches is the Olay Total Effects Regenerate CC Complexion Corrector, featuring the company’s swirl-fill technology.
The company’s dispensing technology has won over customers such as L’Oreal, for its Age Perfect BB Cream, Dr. Theiss’ Olivenol BB Cream, and Greece’s Sarantis BB. One of the latest launches is the Olay Total Effects Regenerate CC Complexion Corrector, featuring the company’s swirl-fill technology. Such hybrid formulations rely on advanced ingredients, such as short- and long-term actives, which require superior protection. In addition to industry-leading functionality, Mega Airless offers the in-house decoration and customization to differentiate new launches in the growing BB segment. “The BB phenomenon began in Germany decades ago, and the more recent buzz came from South Korea,” said Eric Desmaris, Business Development Manager of Mega Airless. Originally, these multi-tasking formulations were designed for patients recovering from plastic surgery, who required protective coverage, but BBs really took off in Asia, where skin care regimens are complex and time-consuming, Desmaris explained.
“Product convergence continues to accelerate, as consumers almost expect their skin care products to combine serum, moisturizer, base cream, foundation and sun protection,” Desmaris said. “Consumers drive innovation of more advanced BB and, CC, formulations. And brand owners realize that yesterday’s dispensing technology is simply not up to the task of protecting such products.” These boundary-blurring hybrids have been called by brand owners a “worldwide phenomenon” and “a beauty miracle.” Market research firm such as NPD Group have reported enthusiastic trial and intent to repurchase BBs. They simplify the beauty regimen of time-pressured consumers, who are concerned about sun protection and anti-aging. “Skin care is the beauty industry’s largest category and we anticipate further acceleration in consumer demand for BBs and their second-generation counterparts,” Desmaris said. “They deliver true consumer benefits and, importantly, they are driving more visits to retail sales points.”
Another consideration is the worldwide acceptance of premium-style packaging in segments from mass to prestige. High function, superior ergonomics and appealing aesthetics are what consumers want and expect, according to Desmaris. “For brand owners, the key is to partner with a supplier capable of delivering quality, single-source airless solutions in Europe and North America, to shorten the supply chain in complex international launches,” he said. Mega Airless’ German-engineered airless dispensers provide complete neutrality, to protect the formula and extend shelf life. All-plastic design also means recyclability that appeal to customers, retailers and end-users. Mega Airless has 25 years of airless experience and 30 patents, for unsurpassed value and performance. In addition, Mega Airless’ mix-and-match product family allows customers to customize their dispensing solutions and deliver superior return on investment. A full range of decoration techniques and technologies permits the company to create visually appealing packaging that stands out in the retail set.
Source: Mega-Airless
