Mikusha Shakes Up the Kefir Market In Russia

One of Moscow's leading and oldest dairies Ostankinskij has launched a new variety of the traditional product Kefir - Mikusha the kefir-shake. Introduced in August 2004, Mikusha shakes are packaged in 500ml and 1 litre Classic Pure-Pak® carton with screw cap.

One of Moscow's leading and oldest dairies Ostankinskij has launched a new variety of the traditional product Kefir - Mikusha the kefir-shake. Introduced in August 2004, Mikusha shakes are packaged in 500ml and 1 litre Classic Pure-Pak® carton with screw cap. Enriched with 12 vitamins and only 1% fat, this fresh and tasty drink in peach and strawberry fruit flavours is perfect for all, especially for children. A bright, cheerful "sun" design attracts the consumers' attention on shelf, and the convenience of the screw cap allowing better pouring, is appreciated by the adults! Consumers also value the protection of the Pure-Pak® carton against other odours and tastes in the fridge, not spoiling the flavour and taste of Kefir-shake. The new lightweight screw cap Elo-Cap™ UE is created especially for fresh milk products, but it's the kids that like the cap the most - as they can enjoy Mikusha straight from the carton! This is the latest in the Mikusha range of healthy dairy products from Ostankinskij, with its hero Mikusha the bear-cub. Only natural ingredients are used for all products, including Mikusha, with milk delivered from dairy farms in ecologically safe areas free from pesticides or GM substances. The Ostankinskij Diary Plant has established strong relationships with local dairies helping to ensure a supply of high quality delicious milk. Pure-Pak® cartons also protect the flavour and nutritional values of other diary products from Ostankinskij. Traditional milk products such as kefir, ryazhenka, and yogurt, along with milk - have been successfully packed Pure-Pak® cartons for many years.