Mondelēz International has sued supermarket chain Aldi for allegedly imitating its packaging design for cookie and cracker snack products. The company is seeking monetary damages and a court order preventing Aldi from selling products Mondelēz says infringe on its trademarks. In a federal lawsuit filed in Illinois, Mondelēz alleges that Aldi “blatantly copies” the “highly distinctive” packaging of its brands to deceive customers into thinking they are buying a Mondelēz product when they are purchasing a store-brand version. Mondelēz names several Aldi products in its lawsuit that it alleges are look-alikes of its popular snacks, such as Oreo, Chips Ahoy, Wheat Thins, Nilla Wafers cookies, and Nabisco Premium Saltine Crackers.
