Sustainability and personalization are key areas driving the future of wine packaging design. Packaging Insights sits down with Andrea Rizzardi, managing director at the Italy-based Gentlebrand Design Agency, to explore how alcohol bottle design can bridge heritage and innovation in the evolving market.“There’s a growing demand for affordable ways to personalize packaging, offering consumers a unique and memorable experience. This includes not only the structural elements of the packaging, such as the bottle itself, but also the visual components like labels and capsules, which together help convey the brand’s identity and story,” he says.
