Multi-Color Corporation, in conjunction with DuPont, has supplied Labatt Brewing Company with an insulated label system for their 473 ml Labatt Blue Pilsener can. The revolutionary Labatt Blue Cold One was released in Canadian markets in May 2005. Unlike traditional beer cans, the Labatt Blue Cold One is coated with a DuPont Cool2Go wrap, providing a thin thermal barrier that protects the beer from warm hands, condensation and rising temperatures.
