Narrating packaging: Start-up unveils food labels for the visually impaired

The creators call for more inclusive packaging solutions for consumers with seeing disabilities

Related Articles

FormattedPicture

PACKAGING & TECHNOLOGY NEWS

The Royal National Institute of Blind People (RNIB) has created a mock corner shop with blank packaging to highlight the issue of inaccessible packaging and its impact... Read More

FormattedPicture

PACKAGING & TECHNOLOGY NEWS

Kellogg’s is permanently adapting all of its cereal boxes for blind and partially sighted consumers after a successful trial on Coco Pops boxes with UK supermarket... Read More

FormattedPicture

PACKAGING & TECHNOLOGY NEWS

Domino Printing Sciences has teamed up with Procter and Gamble (P&G) to help visually impaired consumers distinguish hair care products with tactile bottle markers.... Read More

FormattedPicture

PACKAGING & TECHNOLOGY NEWS

Unilever’s deodorant brand Degree has developed an antiperspirant for people with visual impairment and upper limb motor disabilities. The UK trial of Degree... Read More

FormattedPicture

PACKAGING & TECHNOLOGY NEWS

China-based laundry brand Liby is adopting Dow’s Innate TF PE Resins for Tenter Frame Biaxial Orientation (TF-BOPE) to enable recyclability in its new laundry... Read More

trans