Nerium International Gets A "Facelift" With New Global Product Packaging

16 Apr 2015

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Nerium International, a leader in scientifically advanced, age-defying skincare products, has announced a new look for the packaging of its product portfolio. The strategy behind the redesign was to create a sleek look that more closely reflects the science behind Nerium's products as well as strategically position Nerium for ongoing international expansion. The new design aligns the company's domestic and international product lines into one cohesive look. While the refreshed packaging still honors the company's original offering, it elevates the brand to a more modern, upscale look and feel. The new packaging also introduces updated names for each of the products for consistency. "Nerium has grown rapidly since our launch in 2011, and we're known around the globe as a leading innovative skincare company," said Amber Olson Rourke, Chief Marketing Officer. "We offer advanced, proprietary products that continue to make a difference in people's lives. The new packaging really reflects how unique our products are. We're excited to take this next step in the evolution of our brand as we expand into other avenues in the space of anti-aging."

For a consistent look across the entire brand, Nerium's Night Creams are offered in slate-colored bottles. The Day Creams are packaged in white. And all products come inside updated white boxes. An inset Mylar sleeve within each box reveals the product's usage by color. Nerium's age-defying product lines are the first of their kind – developed from cutting-edge research and utilizing ingredients that are clinically proven to reduce the appearance of multiple skin concerns, including fine lines, wrinkles, discoloration, enlarged pores and uneven skin texture.

The product line featuring the Nerium AD® Formula is available in the U.S. and includes the following three products:

Age-Defying Night Cream, Nerium AD Formula (30 ml/1 fl. oz.): Nerium's first product that launched in 2011, the Night Cream is powered by the exclusive Nerium AD Formula that includes the patented, proprietary NAE-8® extract, a synergistic blend of nerium oleander and aloe vera. The Night Cream is distinguished with a slate bottle and blue band.
Age-Defying Day Cream, Nerium AD Formula (30 ml/1 fl. oz.): The daytime moisturizer features NAE-8, green tea and vitamin C. The product protects skin from oxidative stress throughout the day, targeting not just the symptoms, but also the direct causes of aging, for younger, smoother and more radiant skin. The Day Cream features a white bottle and blue band.
Firming Body Contour Cream, Nerium AD Formula (200 ml/6.7 fl. oz.): The Body Contour Cream features NAE-8, caffeine and forskohlii root to help smooth and tighten skin, as well as visibly diminish the appearance of cellulite and dimples. Firming Body Contour Cream is presented in a sleek white tube with an orange band.

The product line featuring the Optimera™ Formula, which is sold internationally, includes the following two products:

Age-Defying Night Cream, Optimera Formula (30 ml/1 fl. oz.): Nerium 's Optimera Formula is powered by two exclusive ingredients: the patented SIG-1273® and patent-pending SAL-14™, both of which are only available in this propriety formula. Like the Night Cream, Nerium AD Formula, the Optimera Night Cream is distinguished with a slate-colored bottle and a blue band.
Age-Defying Day Cream, Optimera Formula (30 ml/1 fl. oz.): Nerium's breakthrough Age-Defying Day Cream, Optimera Formula also uses patented, exclusive age-fighting ingredients — including SIG-1273 and SAL-14. Its lightweight, hydrating formula is perfect for daytime use. Like the Day Cream, Nerium AD Formula, the Optimera Day Cream is set apart from the Night Cream by a white bottle with a blue band.

Source: Nerium International