Aptar Beauty + Home Lights Up The New Giordani Gold "Long Wear Mineral Foundation" By Oriflame

Oriflame has borrowed luxury codes for the launch of its new Giordani Gold foundation by opting for a gold covering and a black actuator to bring a dazzling brilliance to this innovative formula containing precious Volcanic Minerals that revitalize and care for the skin.

Oriflame has borrowed luxury codes for the launch of its new Giordani Gold foundation by opting for a gold covering and a black actuator to bring a dazzling brilliance to this innovative formula containing precious Volcanic Minerals that revitalize and care for the skin. To match the high-end image of this product, Oriflame selected the Evolux pump with harmonious designer aesthetics: "We wanted to brush up the image of the range by giving our packaging a more prestigious and timeless design. To that end, we teamed up with Aptar Beauty + Home and chose the Evolux pump with a fully customized plastic cap" explained Karin Oliveras, packaging technologist at Oriflame Cosmetics. Aptar Torello oversaw the design, development and manufacture of this perfect glossy black bi-injection cap whose polypropylene charged interior optimizes the overall impression of quality. To enhance this new product of luxurious design, a "Giordani Gold" logo is engraved on the top of the cap and the contouring is hot-stamped. To maintain an impeccable appearance, the cap is then arranged in layers using a special gripper robot.

Source: Aptar Beauty + Home