New Coors Light packaging for a refreshing summer

Not only does the smaller can cool down faster in the refrigerator or ice chest, it also eliminates the problem of warm beer at the bottom of a larger can.

20/04/05 Coors have unveiled a new quick-cool 8-ounce can and a specially designed 18-pack that converts into a cooler. The sleek 8-ounce can is a breakthrough on the "cold front." Not only does the smaller can cool down faster in the refrigerator or ice chest, it also eliminates the problem of warm beer at the bottom of a larger can. It is the ultimate in cold summer refreshment and it has a new wide-mouth opening that makes it easy to drink.

The innovative 18-pack Plastic Bottle Cooler Box is the industry's first ice-ready bottle package that can go anywhere. Essentially a portable cooler, consumers need only add ice to enjoy cold beer anywhere, anytime. Break-proof 16-ounce plastic bottles mean that now consumers can have beer where glass isn't allowed, such as the pool or the beach. Resealable plastic bottles keep beer colder longer than glass bottles and aluminum cans.