New I.C. Light Aluminum Bottle Features Arnold Palmer

01 Mar 2004

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It’s history in the making once again for Pittsburgh Brewing Company. A Pittsburgh legend joins a Pittsburgh icon to make a truly unique and special bottle. The launch of PBC’s new I.C. Light aluminum bottle will feature Pittsburgh legendary golfer and celebrity, Arnold Palmer. Pittsburgh Brewing also will make a contribution on his behalf to the Latrobe Area Hospital. The I.C. Light aluminum bottle follows the phenomenal success of last summer’s launch of the Iron City aluminum bottle. PBC became the first brewery to launch the aluminum bottle on a national scale. Unlike Iron City’s national launch, the I.C. Light bottle featuring Mr. Palmer will be a limited edition. Joseph Piccirilli, vice chairman of Pittsburgh Brewing Co., said the company was looking for a unique launch of the I.C. Light aluminum bottle, when PBC came upon the idea of using Mr. Palmer’s presence through its association with the Dapper Dan Charities. During its 69th annual Dinner and Sports Auction, set for April 17 at the David L. Lawrence Convention Center, Dapper Dan Charities will honor Mr. Palmer with a lifetime achievement award. The Latrobe native, now 75, still resides in the area. During his remarkable career, Mr. Palmer has won 62 titles on the PGA Tour and an additional 12 titles on the Senior Tour, now called the Champions Tour. The new 12-ounce I.C. Light aluminum bottle features the gold I.C. Light logo on the front and a picture of the renowned World Golf Hall of Famer, Palmer, on the back. PBC was one of the first breweries in the United States to feature sports figures on its cans. Many of its cans from the ‘70s featuring local Pittsburgh sports teams and players are considered collectors’ items. Tony Ferraro, PBC’s vice president of sales, says the new I.C. Light aluminum could also follow that tradition by featuring two recognizable Pittsburgh names. "Pittsburgh Brewing and Arnold Palmer are both important Pittsburgh legends, and it seems fitting to bring them together for this unique launch of the I. C. Light aluminum bottle. However, most important is that it benefits charitable causes." "On behalf of the Dapper Dan Charities and the Pittsburgh Post-Gazette, I would like to thank Pittsburgh Brewing for its generous support of the Dapper Dan Dinner and the new I.C. Light aluminum bottle," said Tracey DeAngelo, Pittsburgh Post-Gazette’s director of marketing. Jayne Adair, chairperson of the Dapper Dan Committee, added, "It’s a win-win for everyone, but especially for the Boys & Girls Clubs of Western Pennsylvania, the charity that Dapper Dan supports." The I.C. Light limited edition aluminum bottle featuring Arnold Palmer is available in distributors and retailers in the Western Pennsylvania region and in parts of Ohio and West Virginia.