New Marketing Campaign For Vimto No Added Sugar

Vimto has unveiled a new marketing campaign for its No Added Sugar portfolio, covering its core Vimto and Vimto Remix products. Vimto original No Added Sugar lines and Vimto Remix are available across the grocery, convenience, and wholesale channels in squash, still, and carbonate PMP and plain pack formats.

Vimto has unveiled a new marketing campaign for its No Added Sugar portfolio, covering its core Vimto and Vimto Remix products. Vimto original No Added Sugar lines and Vimto Remix are available across the grocery, convenience, and wholesale channels in squash, still, and carbonate PMP and plain pack formats.

The initiative includes online advertising, POS, in-depot displays and till point coupons. Ed Jones, customer and trade marketing manager, said: “We know that as many as 54% of consumers are looking for low sugar in their purchases, however No Added Sugar only accounts for 21% of the soft drinks range stocked in impulse. This goes to show the scale of the opportunity, and we recommend that retailers and wholesalers stock up on Vimto No Added Sugar original and Vimto Remix to meet the growing demand.”

Source: Grace Foods