Promotional graphic from Tetra Pak featuring a cat beside Tetra Recart cartons and text about meeting future demands
Home
P&G Unveils Always Sensitive

P&G Unveils Always Sensitive

20 Oct 2016
Add packaginginsights as a preferred source on Google
Image

Procter & Gamble has announced that it is re-branding Always Soft & Fit as Always Sensitive, unveiling new packaging and highlighting the product’s softness and comfort.

Procter & Gamble has announced that it is re-branding Always Soft & Fit as Always Sensitive, unveiling new packaging and highlighting the product’s softness and comfort.

Ania Bielecka, communications manager femcare at P&G, said: “We’re really excited to be executing a campaign so closely linked to the everyday online habits of our target audience. Their high usage of social media means our partnership with YouTube, Facebook and Instagram is a natural fit for the brand. We recommend retailers take advantage of the new POS available to increase overall category sales, as we expect to see a spike in awareness due to the extensive reach of our cross-platform marketing campaign.”arrow

Source: P&G

All content and features on this website are copyrighted with all rights reserved. The full details can be found in our privacy statement
Add packaginginsights as a preferred source on Google
Save in your AIChatGPTGoogle AIClaudePerplexityGrok
Subscribe to our newsletters
PlatformsFood Ingredients FirstNutrition InsightPackaging InsightsPersonal Care InsightsThe World of Food Ingredients
About usContact usAdvertisingPrivacy statementSitemapArchive
Follow us
Image