P&G Unveils Always Sensitive

Procter & Gamble has announced that it is re-branding Always Soft & Fit as Always Sensitive, unveiling new packaging and highlighting the product’s softness and comfort.

Procter & Gamble has announced that it is re-branding Always Soft & Fit as Always Sensitive, unveiling new packaging and highlighting the product’s softness and comfort.

Ania Bielecka, communications manager femcare at P&G, said: “We’re really excited to be executing a campaign so closely linked to the everyday online habits of our target audience. Their high usage of social media means our partnership with YouTube, Facebook and Instagram is a natural fit for the brand. We recommend retailers take advantage of the new POS available to increase overall category sales, as we expect to see a spike in awareness due to the extensive reach of our cross-platform marketing campaign.”

Source: P&G