New Pack Format For Cadbury Special Occasions Range

Burton’s Biscuit Company is re-launching its Cadbury Special Occasions range with a new pack format. Available from March 2016, the new-look range will see Burton’s Cadbury Dairy Milk (110g), Cadbury Crunchie (130g), and award-winning Cadbury Wispa biscuits (124g), move to 4 snack packs of 2 biscuits per portion (8 biscuits per carton, RRP £1.59), replacing the current tray format.

Burton’s Biscuit Company is re-launching its Cadbury Special Occasions range with a new pack format. Available from March 2016, the new-look range will see Burton’s Cadbury Dairy Milk (110g), Cadbury Crunchie (130g), and  award-winning Cadbury Wispa biscuits (124g), move to 4 snack packs of 2 biscuits per portion (8 biscuits per carton, RRP £1.59), replacing the current tray format.

 

David Costello, Burton’s Biscuit Company head of category and shopper management said: “Demand for biscuits that can be eaten out of home, or on the move, is rising sharply. Introducing Cadbury Special Occasions in an on-the-go portion pack format will enable people to enjoy some of Britain’s best-loved biscuit brands in a highly convenient format.

 

“The portion packs performed well in consumer research, with shoppers identifying the benefits of improved portion control and the opportunity to enjoy these household favourites when and where they choose.” 

Source: Burton’s Biscuit Company