New Products and Design from Schwartz
The entire range of Schwartz for Chef Seasonings is to be rebranded with a new look, mirroring the flagship colours of Schwartz retail seasonings.
The entire range of Schwartz for Chef Seasonings is to be rebranded with a new look, mirroring the flagship colours of Schwartz retail seasonings.
The new pink pack is designed to give the Schwartz for Chef range of Seasonings a ‘loud and proud’ stand-out on shelf in Cash & Carries, helping to highlight its visibility and encourage trial.
The new packs will also coincide with the appearance on TV of the Schwartz ‘Perfect Shake’, in time for the summer.
In addition to the new livery, Schwartz for Chef is adding three new products to the Seasonings range, specific to the BBQ occasion.
The new additions include; Classic Barbecue Seasoning, Spicy Barbecue Seasoning and Mediterranean Barbecue Seasoning and can be used in a variety of different uses in the kitchen; as a marinade, as a dry rub, sprinkled on just prior to serving, as a coating, in a dressing, in a sauce or in a dip.
James Millward, Commercial Director, McCormick (UK) Ltd, said: “Our range of Schwartz for Chef Seasonings are extremely versatile across an array of recipes and we want to inspire chefs with some new ideas to accompany the new look and the new products. The move to a pink pack will not only make it more prominent on-shelf but will add reassurance as it reflects the pack colours of the retail range and our research shows that the Schwartz brand is very much trusted for its quality and food safety.”
A limited number of free samples from the range are available on the website.
There are 12 Seasonings available in the full range; Peppered Steak, Blackeneed Cajun, Piri Piri, Season-All, Smoked Mesquite, Montreal Steak, Fajita Chicken, Arrabbiata, Moroccan, Italian, Chinese Five Spice, plus the 3 new BBQ Seasonings; Classic Barbecue Seasoning, Spicy Barbecue Seasoning and Mediterranean Barbecue Seasoning.
The McCormick Foodservice Division operates across Europe in the UK, Ireland, France, Spain and Switzerland. McCormick Foodservice brands in the UK include: Hammonds’ sauces, Bick’s relishes and Camp Coffee concentrate.
The McCormick Foodservice Division also supplies a selection of goods under the Noël’s brand. These include their renowned Olives, Cherries and Baking Sundries. The full Schwartz for Chef range includes over 100 products, including herbs, spices, seasonings, spices, garlic’s, salad accompaniments, mustard and wet sauces.
Source: Schwartz
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