New Re-Sealable Packs for Honey Monster Puffs

Popular breakfast cereal brand, Honey Monster, will become the first manufacturer to introduce a re-sealable feature to its traditional cereal carton in the coming weeks, in response to growing consumer demand.

The new packs of Honey Monster Puffs will feature a re-sealable red tape on the inside bag, giving consumers the confidence that their breakfast cereal will stay fresh. Honey Monster has developed the new format for its 625g family packs following consumer research that showed families are opting for the larger pack sizes when it comes to cereals, but are conscious of wastage if the cereal carton is not kept airtight once opened.

Andy Valentine, marketing director at Halo Foods, said: “We’re thrilled to be the first brand to bring this concept to the cereal market. Households typically have three or four boxes of cereal open at any one time, so we feel it’s important that every time they go for the box of Honey Monster Puffs, the product is as fresh and great tasting as the first time they opened it.

“The re-sealable packs will be trialled on our large family packs in the first instance, with a view to rolling this out across our range in the coming months.”

Dr John Briggs, senior sustainability consultant at international sustainability consultancy Sancroft, welcomed the move. He said: “UK households are still throwing millions of tonnes of household food and drink away every year; the equivalent of six meals every week for the average UK household.

“Food waste is a major issue in the cereals sector and therefore this innovation by Halo Foods should be applauded. We would encourage other cereal providers to follow Halo’s lead in order to continue the momentum it is generating.”

This is not the first time Honey Monster has led the way with regards to packaging design in recent months. Following the launch of the reformulated, re-branded version of the iconic cereal last October, the new Honey Monster Puffs packaging became one of the only cereal products on the market to feature traffic light nutritional information on the front of pack – allowing parents to easily make informed decisions about what goes on the breakfast table.

Honey Monster Puffs now contain 20 per cent more honey than the previous recipe and have seen an overall sugar reduction of a third over the last decade.

Source: Halo Foods