New Sprite Ice is first mint-flavoured soft drink: Available in Canada and Belgiumc

Canada and Belgium Toronto, April 09, 2003 - Well-loved for its thirst-quenching blend of lemon and lime, the Sprite brand is leading the soft drink trend for the newest flavour sensation -- mint. Sprite Ice, the first flavour extension for the brand, has a hint of mint flavour for maximum refreshment. Available in stores later this month, Canadians will be the first in North America to try Sprite Ice. 

Canada and Belgium Toronto, April 09, 2003 - Well-loved for its thirst-quenching blend of lemon and lime, the Sprite brand is leading the soft drink trend for the newest flavour sensation -- mint. Sprite Ice, the first flavour extension for the brand, has a hint of mint flavour for maximum refreshment. Available in stores later this month, Canadians will be the first in North America to try Sprite Ice. The new beverage will only be available in Canada and Belgium. "Sprite is the number one lemon-lime soft drink in Canada because it delivers unmatched thirst-quenching refreshment," said Joanne DeVisser, brand manager Sprite, Coca-Cola Ltd. "When we explored ways to provide an even deeper sense of refreshment, the crisp and cool attributes of mint made it a logical addition to Sprite's winning formula." Sprite Ice will be packaged in clear blue plastic bottles with blue and silver graphics to reflect its icy-cool persona. Sprite Ice will also be available in 12-can packages. In an attempt to break out of its traditional role as companion to chewing gum, chocolate and candy, mint is emerging as the flavour of the moment. From bar drinks such as mojitos and juleps to salsas, mint is popping up on food and drink menus everywhere. A new advertising campaign for Sprite Ice will begin in May.