Tan-Luxe, a new brand of self-tan, has launched its first product onto the UK market. The brand identity, range packaging and launch support materials have been created by branding and design agency Good. The launch product – Face – introduces a new approach to self-tanning. An ‘illuminating self-tan serum’ – it’s designed to be added to consumers’ moisturiser, working with their existing daily skin care regime and giving complete control over the color of their tan.