New Wrapper Design, Same Great Chocolate!

Chocolove has revised the wrapper design for all of their flavors. You may have seen some already. The impetus for the design change was that several leading retailers wanted Chocolove to continue being sold in their stores, but required that the wrapper display vertically.

Chocolove has revised the wrapper design for all of their flavors. You may have seen some already. The impetus for the design change was that several leading retailers wanted Chocolove to continue being sold in their stores, but required that the wrapper display vertically.

 

There were, however, a large number of reasons to retain a horizontal wrapper display, for those that wanted that option. So to meet the needs of both vertical and horizontal displays, Chocolove designed a wrapper that is vertical on one side and horizontal on the other.

 

The history of the wrapper design is that it evolved with various new product launches over the past 21 years. The original design was a collaboration between graphic designer Dave Shelton and Chocolove. Every 2 or 3 years, Chocolove rolled out a couple of new flavors and with them, a slightly different wrapper look each time.  The result was a line of 25 flavors with eight different looks.

 

The current redesign attempts to gather the best elements of a number of previous design phases and standardize them into a more consistent look.  Chocolove will be making subtle adjustments over the course of the year.

 

Chocolove are still a privately held, family run business.  The chocolate in most of Chocolove’s flavors are made from cocoa beans certified For Life.  Chocolove also continue to press forward with Non-GMO verification. A different look and more certifications, yet the same great tasting chocolate. 

Source: Chocolove