£4.3m Brand Investment For Border Biscuits
Premium biscuit manufacturer Border Biscuits has announced a £4.3m brand investment over the next 12 months as it rolls out a new look and increases production capacity.
Premium biscuit manufacturer Border Biscuits has announced a £4.3m brand investment over the next 12 months as it rolls out a new look and increases production capacity. The firm is also launching a major consumer and trade advertising campaign with the introduction of iconic new characters – The Biscuitiers, with the strapline Border Biscuitiers Bake Better Biscuits.
The seven loveable, warm Biscuitier characters, each with their own unique personalities, will be introduced via a trade advertising campaign kicking off this month, followed by a national TV campaign rolling out from March. Contemporary new packaging designs across its 21 strong portfolio will also hit shelves nationwide from this month.
Brand and marketing manager Lesley Ann Gray said: “We’re a family owned business and all of our staff share our vision of making exceptional biscuits that people love and we go to great lengths to do this. We really wanted to tell this story through our biscuit portfolio and feel the Family Biscuitiers creative really encapsulates the company ethos.
“Our new packaging was introduced following extensive consumer research and will appeal directly to our loyal customers, who’ve supported the brand for over 30 years as well as attracting new ones to the brand. We have introduced a new cookie range and further new products will be added throughout the year to enhance the brand offering.”
Source: Border Biscuits
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