On the go packaging optimization: SIG and Mengniu collaboration

25 Sep 2018 --- Aimed at busy consumers, Manran (Burnlooking) fiber shake milk is the first product on the market to use SIG’s combismileBig 250 ml carton pack with combiGo closure. This convenient on-the-go packaging combination hopes to be perfect for those living fast-paced lives. The two have previously worked together Mengniu's Zhenguoli yogurt range.

SIG states that it works closely with customers to deliver product and packaging solutions that fit consumer needs. An example of this is SIG’s packaging innovation combismile. combismile is available in two different footprints: small and big. Each corresponding combismile filling machine offers different volumes and opening solutions for multiple packaging and product options. The smaller footprint offers four volumes and has a total of eight packaging variants and the larger footprint offers five volumes and a total of ten variants.

After a previous successful cooperation between SIG and Mengniu on the brand Zhenguoli, a premium ambient yogurt launched in combismileSmall earlier this year, Mengniu has partnered with SIG once more. A collective decision was made to use combismileBig 250 ml, combined with combiGo closure, as the perfect packaging solution for ManRan (Burnlooking) fiber shake milk.

combismile meets the convenience requirements of busy, yet health-conscious, consumer target group. With the easy-grip corners, the pack should fit very well in the hand. And with its curved, modern shape and metallic finish it stands out in retail. The combiGo single action closure allows easy re-sealing for safe bag storage.

“Once again it has been extremely beneficial for us to work so closely with SIG on our latest ManRan (Burnlooking) fiber shake milk launch. combismile, combined with SIG’s unique on-the-go closure, gives us the reassurance that our valued customers always experience the best on-the-go drinking comfort and convenience,” says Hongyu Bai, Head of Brands of Functional Beverage at Mengniu Group.

“As we continue our close collaboration with Mengniu, it’s exciting to see our on the go packaging combination of combismile carton pack and combiGo closure, being launched for the first time. We look forward to continuing our partnership with the team at Mengniu, offering the ultimate packaging convenience for an increasingly mobile population and to help to grow the company’s ambient offering in this buoyant category,” says Lawrence Fok, President and General Manager Asia-Pacific at SIG.

PackagingInsights has reported on the wide-ranging innovations in the on the go packaging market, which you can read here.