SIG produces on-the-go packaging for Mengniu’s ambient yogurt range
26 Jun 2018 --- Richer and creamier than standard drinking yogurt, Mengniu was eager to find an innovative packaging concept that matches its new premium and innovative ambient Zhenguoli yogurt range, which is fast becoming a preferred breakfast habit for many busy commuters to enjoy on their journeys to their workplaces.
A solution-driven approach was adopted to achieve this. Mengniu worked closely with SIG to identify a premium packaging solution that not only fulfills the image requirements of its novel and outstanding on-the-go product but also satisfies the convenience needs of its ever-discerning consumer. Combismile was found to offer the perfect solution.
With its smart curves, modern shape and easy-to-grip corners, the slim and eye-catching combismile, with a metallic finish to reinforce Zhenguoli’s premium image, provides Mengniu with the perfect packaging solution to launch its standout long-life yogurt range. The company also uses the unique drinksplus solution that is available with each combismile filling machine.
As part of its Value Proposition, SIG aims to drive Product Innovation and Differentiation by forging strong and mutually beneficial partnerships with business partners such as Mengniu to meet the changing needs of an increasingly mobile society, while driving innovation and growth.
With its new ‘Zhenguoli’ range, Mengniu has upgraded the ambient yogurt category, a successful product segment which is relatively new to the Chinese market, to meet the growing demands of the mobile generation who is looking for convenient yet nutritious on-the-go snacks.
Available in Blueberry and Strawberry flavors, the new Zhenguoli yogurts contain real coconut chips and ingredients sourced from the countries of origin, for example, probiotic strain from Denmark and blueberries from North America. In Jiangsu province alone, the long-life yogurt category has grown 21 percent from 2016 to 2017 and continues to grow in popularity with the young and mobile consumers, according to Mengniu.
Celebrity Endorsement
Zhenguoli’s new premium ambient yogurt with real coconut chips and berry jam has recently launched to the Chinese market in combismile Small 200ml and is offered with an extra-wide straw. Marketing campaigns for the new products include Chinese superstars Zanilia Zhao and Yifeng Li. Both celebrities are already bringing the premium yogurt brand closer to consumers, reaching millions of fans on social media platforms to spread the word and increase appeal among the young demographic. Ying Xu, Director of Milk Beverage Marketing at Mengniu Group, comments:
“Our latest innovation for the buoyant ambient yogurt market in China offers our young and mobile consumers exactly what they’ve been looking for. Standing out in terms of premium taste and image appeal, it is essential we have found the perfect packaging solution to complement such an important on-the-go innovation for our Zhenguoli brand.”
She continues: “Working closely with the team at SIG, we quickly realized that combismile gives us the perfect solution as it matches so many of our brand objectives. Not only do we benefit from SIG’s unique drinksplus technology offered with the combismile filing machine, the modern look and feel of the convenient combismile package appeal to our increasingly mobile consumers, who prefer to consume healthily while on-the-go.”
Lawrence Fok, President and General Manager Asia-Pacific at SIG comments:
“Combismile is the perfect fit for this new range of innovative and premium Zhenguoli long-life yogurts. So soon after its official launch in China, it’s exciting to have Mengniu using our unique on-the-go combismile packaging which is strengthening this new and growing ambient category for the Chinese market. We are already working with Mengniu to install more combismile lines for the new yogurts, to maximize the huge growth potential.”
The unique combismile shape and appealing smile are formed directly within the filling machine. Each combismile filling machine has an output of 24,000 packs an hour, high-speed performance, filling volume flexibility and drinksplus capability added by newly developed opening and straw applicators. Together, this represents SIG’s most complete line solution to date.
Edited by Joshua Poole
