Organic food: Get naked says What On Earth
What On Earth, an award winning organic food manufacturer, is daring to bare all this summer by disrobing its popular organic pizzas and offering them au naturel.
What On Earth, an award winning organic food manufacturer, is daring to bare all this summer by disrobing its popular organic pizzas and offering them au naturel.
In a move that was spurred on by World Environment Day (5 June), What On Earth is stripping its range of frozen pizzas by ditching the colourful cardboard boxes and selling them in just the usual clear wrapping.
This ecological effort, which increases What On Earth’s already good green credentials, cuts kitchen waste, reduces both pallet and freezer space and also decreases diesel miles.
What’s more, the environmentally aware company is encouraging other businesses to do the same in a bid to reduce carbon footprints.
“Stripping the pizzas of their boxes is obviously a risky step for us to take as so many consumers, and even suppliers, judge products on their packaging. This is an environmental drive that is to the benefit of everyone, however, and by selling our pizzas in all their naked glory we are just emphasising the high quality and simplicity of our organic ingredients,” says Jeremy Jaffé, co-founder of What On Earth.
“This is currently a temporary move for the company but if the scantily clad pizzas are a success, there is nothing to say that we won’t continue to sell them in this way. Besides, nakedness sells after all, doesn’t it!” he continued.
What On Earth already sells pizzas without boxes and solely in clear packaging through online organic store, Abel & Cole.
“The pizzas sold by Abel & Cole are not in boxes. They are dispatched in clear wrapping but are very popular with consumers. Although these are chilled pizzas, not frozen, this is still obviously very encouraging for us,” Jaffé explained.
What on Earth was established 12 years ago when the co-founders made and sold just one organic pizza. Since then, the company has become a leading manufacturer in the organic food industry and produces a wide range of products, including everything from organic pizzas and pasta sauces to organic cakes and coconut milk. All the products are high in vitamins and minerals and are free from GMOs, additives and pesticides.
Source: What On Earth
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