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PepsiCo's Mountain Dew dresses up in new neon pack

23 Sep 2011
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PepsiCo India has introduced a new neon pack for its citrus-flavored carbonated soft drink brand, Mountain Dew.

PepsiCo India has introduced a new neon pack for its citrus-flavored carbonated soft drink brand, Mountain Dew. Available for a limited period, the neon color bottle, is said to be launched in India for the first time. The company said the limited Edition Mountain Dew Neon Pack is available in pack sizes of 500ml and 600ml PET bottles. 

PepsiCo India Beverages flavored carbonated drinks category marketing director Ruchira Jaitly said, Mountain Dew will be now available in a brand new neon pack that has never been seen before in India.
 
As a part of the launch of new limited edition Mountain Dew neon pack, the company is launching a TVC with Indian actor Salman Khan exploring a dark and dingy cave where the new Limited Edition Mountain Dew Neon Pack shows him the way.
 
The Mountain Dew brand and production rights were acquired by the Pepsi-Cola company in 1964, at which point its distribution expanded widely across the US.
 
Source: PepsiCo India
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