Andechser adds mobile traceability to yogurts in Germany

What is claimed to be the first mobile traceability system for consumers in the German dairy sector has been launched by the country’s leading organic milk processor Andechser Molkerei.

What is claimed to be the first mobile traceability system for consumers in the German dairy sector has been launched by the country’s leading organic milk processor Andechser Molkerei. With its “Mobile Marketing” the dairy introduces a QR, or 2D matrix code on Andechser product packaging. Customers scan the code with their mobile phone cameras and a QR code reader directs the consumer to a dedicated website. On the site, there is a detailed description of the product and information on possible allergy risks, production method and milk source as well as latest news concerning Andechser dairy and the production of organic milk.